Know which marketing tactics are driving revenue and profit
As a marketer, you’re leveraging more channels and tactics to reach your customers than ever before. The question is, how do you know which activities are driving revenue and profit?
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It answers critical marketing questions using industry-leading performance models for data coverage and granularity, so you can confidently make current and future marketing decisions.