Modern MarketingAssessment

Know which marketing tactics are driving revenue and profit

As a marketer, you’re leveraging more channels and tactics to reach your customers than ever before. The question is, how do you know which activities are driving revenue and profit?

Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It answers critical marketing questions using industry-leading performance models for data coverage and granularity, so you can confidently make current and future marketing decisions.

We live in a time of transformational innovation — not mere change but game-changing digital disruption. Business model innovation is crucial, as companies must adapt their strategies to stay competitive. 

New business models are essential for companies to thrive in changing market environments. 

This type of innovation — the truly revolutionary innovation and technology that places your organization leaps and bounds ahead of your competition — only occurs when innovation is at the forefront of everyone’s mind at your organization. This includes everyone from the CEO and upper management to the entry-level workers. You are all on a team aiming at the same goal, which is significant.

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Fill out the information below to receive the "Ultimate Guide to Star-up Growth" and "Making Innovation Part of Your Business Model".

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