Marketing: The Key to Business Success

There is one primary factor that drives the success or failure of any small or medium-sized business. It is the same factor that applies to all business who struggle, live in mediocrity, fail outright, or become very

successful. I’m talking about marketing…Performance Marketing.

Businesses that are effective at marketing can do very well; and those that don’t often struggle or fail altogether.

Go-To-Market Strategy

Develop buyer-centric marketing processes to grow faster.

We’ll work with you on defining the market segments with the highest potential, creating a crystal clear ICP, including account segmentation and qualification criteria, adapt your marketing & sales to the way your customers are buying and create a value proposition that clearly differentiates you from the competition and resonates with your buyers.

Account-Based Marketing

Identify, engage & win target accounts with the highest intent to buy.

We’ll help your team integrate account-based marketing into daily marketing and sales operations to identify target accounts with buying intent, engage & create awareness inside the buying committee, run account research to create personalized pitches and value propositions, and generate opportunities via creative outreach.

VALUE MARKETING

Overall, value marketing is about creating and delivering superior value to customers, thereby building strong relationships, driving customer satisfaction, and ultimately achieving business success.

Demand Generation

Create awareness and demand for your product in your target market.

We’ll train and coach your team how to leverage the right content, niche thought leadership, social engagement, events and dedicated content to create awareness, capture the demand from engaged accounts and generate opportunities with them without spammed outreach.

AI-based marketing services are in high demand as businesses seek to optimize their advertising strategies. Our marketing services use AI tools to analyze consumer behavior, segment audiences, and create personalized campaigns.

These insights can lead to more effective marketing, attracting clients looking to boost their brand visibility and sales. By offering AI-based marketing services, we can build a steady stream of income from a range of clients.

Full-Funnel B2B Marketing explained

𝗜𝗱𝗲𝗮𝗹 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 = replicate your best deals.

– Firmographics and technographics criteria
– (Dis)qualification criteria that help you prioritize accounts with a need, and that you have a reasonable chance of winning and retaining over the long term
– Buying committee structure
– Account segmentation criteria
– Buyer journey: where and how they learn to discover and buy a solution like yours

4. 𝗗𝗲𝗺𝗮𝗻𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 produce a consistent stream of high-quality expert content aligned with the buying journey, created for places where your buyers hang out and learn + clear messaging on how you’re different and worth buying.
5. Demand capture on high-intent channels + retargeting.

   Buyers that are ready to buy will reach out to you. Work on making that process frictionless. Keep nurturing with relevant product marketing, social proof and relevant CTAs.

   In parallel, prioritize engaged, high value accounts for your ABM program.

6. 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 for Account-Based Marketing, based on:

   – Revenue potential. In ABM, we want to focus on high revenue potential clients.

7. (Tier 1 & Tier 2)
   – Level of vendor awareness and engagement with your brand and demand generation campaigns
   – Product-need evidence
   – Relationships that we have with the buying committee.
8. 𝐅𝐮𝐭𝐮𝐫𝐞 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 where marketing and sales work together to nurture and develop relationships with multiple buyers and qualify the need.
9. 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 – Here, we collect all the available information about the needs, goals, KPIs and challenges of the individual buyers, and map the value proposition and content to accounts and buyers.

   Based on these insights, we create and distribute personalized solutions, effectively creating 1:1 account-based marketing.

10. Pipeline acceleration, where marketing works with sales and customer service to accelerate the buyer journey for stalled deals and re-engage the target buyers.

    7-9. 𝐀𝐝𝐯𝐨𝐜𝐚𝐜𝐲, 𝐞𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗿𝗲𝗻𝗲𝘄𝗮𝗹𝘀. If the deal is won, we’ll move it to customer success, and after successful implementation, we can start working on expansion, and later renewals.

11. 𝗡𝗲𝘃𝗲𝗿 𝘀𝘁𝗼𝗽 𝗻𝘂𝗿𝘁𝘂𝗿𝗶𝗻𝗴
    Even if you select the right accounts, and you run a perfect campaign, not all accounts are going to convert into a deal right away.

But this doesn’t mean that you should stop marketing to them, as the opportunity might appear in the coming quarters.

That’s why we move these accounts to nurturing & demand generation programs, so that you stay top of their mind until they’re ready to buy.

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The era of a lead generation and siloed marketing and sales teams passed many years ago.

To win today, you need a full funnel, precision marketing, including brand awareness, demand generation and ABM programs.

Key Services:

• Fractional Marketing Services

• Present & Future Marketing Cash Flow

• Lead, Demand & Memory Generation

• Intent based leads & sales

• Time, Energy & Marketing Management

• Strategic marketing planning and brand positioning

• Digital marketing strategy and execution, including SEO, PPC, and social media.

• Content marketing and thought leadership development.

• Market research and competitive analysis

• Product launch and go-to-market strategies.

• Marketing performance analytics and ROI optimization
• Marketing, Sales, and AI Training

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