The many benefits of a Fractional Chief Marketing Officer

“Good Marketing makes the company look smart. Great Marketing makes the customer feel smart.”

No Commitment

Fractional CMOs are not full-time employees. Companies do not have to commit to bringing on a new team member and the expenses that come with hiring. 

Our professionals can be hired on a project-by-project basis or for a certain number of hours each week. They offer a level of flexibility that cannot be had with an internal CMO.

Another big advantage of hiring a part-time CMO is that they give you access to a high level of expertise and can provide valuable guidance for your team that may have otherwise been inaccessible to your organization. This is one of the more popular fractional executive roles.

Fractional CMOs are a more affordable option compared to hiring a full-time marketing executive. Businesses can save on the costs of:

  • Salaries
  • Benefits
  • Hiring
  • Overhead

Organizations that don’t have the budget to hire an internal CMO will find that a fractional chief marketing officer is a great compromise.

Even though they work on a part-time basis, fractional CMOs can handle virtually all of the tasks that their internal counterparts can handle.

The strategies they implement can help organizations reach their goals and improve their marketing performance.

Bringing in a part-time CMO will give your organization a new look at your current approach. Often there are better ways to do things.

Digital marketing is complicated but we make it simple and easy so you can focus on growing your business. We will help you increase your cash flow, reach your target market, get more leads, attract new customers, and see all the results in one place.

A Fractional CMO, is a part-time executive responsible for your B2B marketing.

They are experienced marketing leaders who guide and manage marketing teams, planning and executing strategic marketing efforts.

Companies need a fractional CMO in these cases:

  • Demand for specific, strategic marketing expertise.
  • Infrequent strategic marketing demand, e.g., product launches, brand adaptions, merger and acquisition, and larger projects (e.g., website relaunch)
  • Budget restrictions or cost-efficiency reasons
  • Fast help without long onboarding processes
  • To see if your company is ready for the next marketing level without the commitment to a full-time CMO.

Fractional CMOs are a perfect fit for SMEs looking for high-level marketing expertise without the high costs and commitment associated with a full-time role.